Tuesday, 16 February 2016

The thinking behind my Story board

With my storyboard I wanted to show that I planned for the skin to look radiant and clear. Also after looking at a lot of the Nars images the eye makeup is quite strong and dramatic which is something i would also like to use as I plan for the lips to be glossy in my Beauty Image. Something I like about Nars is that even though the eye makeup may be really dramatic the image is still really subtle which allows them to create contrast between the radiant skin and the background of the images which tend to be grey or black.
Even Nars has sleek black packaging with a smooth texture and the white logo which contrasts and stands out but also with a professional look which however contrasts with the provocative product names. This gives the brand an edgy twist to it which was evident when looking at their beauty ads.

When creating my storyboard I needed to ensure it was organised and understandable to someone that didn't know what my ideas were already and also wanted to communicate the feel of the brand and how edgy the makeup and poses can be. This was important to me as if I am going to be attempting to create an image that could pass for Nars I need to understand the brand myself.






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