Make up brand presentations

After watching other peoples presentations I realised I needed to research my brand more as the people that presented knew a lot about their brands. Also I realised that my 'story board' is more of research on the ads Nars has already done instead of the type of things I was in my photoshoot. I feel my first story board wasn't very effective in representing the type of images I want to be left with after my shoot.

Here is my story board combining my work 'Gambol' and my beauty brand 'Nars'. I feel that this is better than my first attempt as there are more images that represent the type of things I want to do in my shoot as I want to experiment with Gobo's to project patterns on the face to bring attention to particular parts of the face depending on what products I am advertising.

New Gambol Moodboard

After my presentation I cam to the realisation that my mood board was more a story board so I had to make a new one that had less of a final outcome and more of my thought process. With this mood board I tried to show that the word 'Gambol' to me means movement.
The things that came to mine when thinking about movement/Gambol were;

• Emotions and how they affect the body making your face and body move.
• Dance - and the rhythm people have.
• Gobo and the way the light hits the face or walls and moves to fill the space.
• Powder paint and how that hits the face and moves around if it was to be put into the hair and flicked around.
• The way the hair moves around in the wind.
• Photographing the model behind glass with a reflection of a dancer or some kind of movement.

Practical Photography Session

In this practical we worked with gels and changing the colour of the background. I feel this session was very successful with the compositions we got as the colours make the skin glow the same colour as the gel.
This image was on where we focused on the lips as if it was to be a lipgloss ad and with the gels shining on the side of the it looks a bit different from what you would usually see.

Here in this image the model has very big eyes which is the main focus of the image and could possibly pass as a mascara ad. Also using the gels in front of the lights behind the model create a very subtle glow of green with the background still being a violet/blue colour which looks very interesting and different.

Also I feel the the positioning of the model makes the image more interesting as the gels are only shining on one half of her face which makes that side less clear and puts your main focus on the right side of her face.

Here in this image we used two different colour gels either side of the model to see what kind of look that created however the green on the left side of the model is so subtle that its hard to notice but the blue/purple gel is very prominent and makes the right side of her face and fringe glow a blue/purple colour.
This model is looking into the camera which makes her eyes the main focus as they are almost staring at you.

Beauty Ad

This Beauty Ad stood out to me as the models looks immaculate and their skin just looks perfect. The image completely suits the product that its advertising which will be their main aim with this advertisement. Some ads can be advertising a type of makeup or product but will be attempting to target their audience more by advertising the models lifestyle rather than the product which is important to realise as sometimes advertisements can get brushed to the side for this reason.

My favourite images from my Pinterest board so far.

Here is one of my favourite images from my pinterest board as I feel it is very different to what I'm used to seeing and I like how the pose and the use of the gobo fits so well and almost looks abstract.
When I create my editorial shoot I would like to use a Gobo like this as it is quite simple and I wouldn't want to use anything that is too abstract as it can be hard to get good shots using gobo's as they don't always show up much as you need to ensure the lighting is done exactly right and is on as high as can be to help create highly contrast images.

Here is another one of my favourite images as its almost half beauty and half editorial which I feel is quite effective and different from most images but is also very subtle and beautiful. The skin and makeup in this shot is almost pin up girl inspired.
I also like this image as I appreciate how hard it is to use Gobo's as the pattern you aspire to use may not work with your model or it might not show up as prominently as you would like however in this image the Gobo used is quite simple and subtle and also makes the image still look like a beauty shot.

Here is one of my most favourite images as it was one of the first ones that inspired me to want to use Gobo's for my editorial shoot as it's so striking and the model almost looks like a doll because of how pale she looks. The skin tone and the shadows created from the Gobo creates such high contrast which makes the images eye catching and effective.
This image is something I would aspire to recreate even though its hard to get the Gobo to show up this hight contrasted and when I practised this set up in one of my photography sessions we found it very difficult to pull it off as well as in images I had seen when researching.

Pinterest board - How my ideas have changed.

Originally my ideas were based around emotions and ways I could move the hair or using powder paint as it all fit under the category of movement. However with more research and after having a practical where we used gobo's I feel that for my editorial/inspirational work shoot using a gobo would be an interesting and effective concept as it still fits with my work gambol. As still working with the more broad concept of movement from the word Gambol I can look at how the Gobo creates shadows and how it moves around the hollows of the face also helping to define the face. Researching Gobo's and how they have been used in shoots helped me decide it was something I wanted to do for my final editorial shoot.

Feedback from the Presentation

The feedback given was quite helpful as I feel that I didn't have a clear idea of what I was going to do and gained some possible ideas from other students. However I also came to the realisation that my mood board was more of a storyboard. However when creating my mood board I was trying to avoid showing off a final outcome as I didn't really have on at that point anyway. But it came across that they images in my mood board were my plans for my shoot, so when I create a new and more relevant mood board I will ensure it represents my initial ideas.

• I feel that the feedback given was very useful and that I was able to see where I went wrong and now see that I need to gather images of my initial thought and not photoshoot ideas.
• I intend to make a new moodboard that represents the right ideas to make it more of a mood board and not a story board.
• Within the images I gathered one of my favourites is the image where the women is flicking her hair with powder paint in it which shows movement and how the powder paint actually moves. And also the pop of colour catches your attention.
• I like this image as the bright colours contrast with the dark background and the movement within this image just looks very effective.